UK technology start-up Pit-Pat, featured on Electronic Specifier back in June, will be facing the scrutiny of the Deborah Meaden, Peter Jones and co, as the device for the wearable pet market heads into the Dragons’ Den this Sunday, 28th August.
PitPat’s founder Andrew Nowell will enter the Den seeking investment to grow the business in the UK and abroad, and to raise awareness of pet health. With over half of dogs overweight in the country, pet obesity is an epidemic that needs to be tackled.
Designed in Cambridge and manufactured in the UK, PitPat gives owners a fun and engaging way to ensure that their dog gets the exercise it needs by keeping track of walking, running, playing and resting.
The device features a year-long battery life and waterproof design, meaning it can stay attached and continue tracking all the time. There is no inconvenience or down-time for recharging.
Accompanying the PitPat device is a free iOS and Android app, which allows owners to keep an eye on their dog’s activity level and find out what they have done while they have been apart – with the dog walker, in kennels etc. The app compares the activity to a daily guideline based on the dog’s age, breed and weight and gives fun hints and tips towards responsible dog ownership.