Weather patterns have a marked influence on the amount of walkies a dog gets, according to pet technology company Pitpatpet, makers of the dog activity monitor ‘PitPat’. Pitpatpet has released findings from its growing number of dog owning app users that show on average (per day) their dogs exercise 30 seconds less for every millimetre of rainfall and on really inclement days, 20mm of rain resulted in ten minutes less exercise.

The RSPCA has partnered with pet wearable company PitPat in order to improve dog welfare and get people spending more time out and about with their pets. The animal welfare charity - the oldest and largest in the UK - is hoping its partnership with PitPat will help lead the way in improving responsible dog ownership and encourage more owners to play and interact with their dogs.  

  UK-based pet-tech company, PitPat, are taking the lead and tackling the current problem of dog obseity. The company's dog activity monitor is making a big difference to the health of their existing ‘Pack’ of app users who recently burnt over 240 million collective calories which is the equivalent of around 1 million Big Macs.

Royal & Sun Alliance (RSA) and Neovia have expressed clear confidence in the growing 'pet telematics' sector through recent equity investments in Pitpatpet (PitPat). Pet telematics, part of the burgeoning IoT revolution, is the latest application of low-cost, lightweight sensing and measurement technology that generates big data to improve business decision making.

UK technology start-up Pit-Pat, featured on Electronic Specifier back in June, will be facing the scrutiny of the Deborah Meaden, Peter Jones and co, as the device for the wearable pet market heads into the Dragons’ Den this Sunday, 28th August.