Can your customer data platform facilitate the right decisions? 20th March 2019

Data may be expanding exponentially, but this expansion in itself is not the be-all and end-all. Data is very important, but only because it enables organisations to learn more about their customers and offer them a better service. Therefore – and this is crucial – data allows organisations to make much better decisions. But can the data platform companies are currently using facilitate the right decisions? A recent discussion addressed some real issues about data use and where some of the challenges lie. Here are the top six takeaways from the discussion.

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