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GfK articles

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700 million smartphones sold in first half 2017

700 million smartphones sold in first half 2017
In the technical consumer goods arena smartphones are again the powerhouse. In addition to a new record in global demand for smartphones in the first half of 2017, the average selling price (ASP) also increased. These are GfK's findings for the global telecom market on the occasion of IFA 2017 in Berlin. GfK data shows that, between January and June 2017, 700 million smartphones were sold worldwide. 
6th September 2017

Fitness tracking: Who's doing it and why?

Fitness tracking: Who's doing it and why?
A recent, international GfK survey, conducted online in 16 countries, shows one in three people (33%) currently monitor or track their health or fitness via an online or mobile application, or via a fitness band, clip, or smartwatch. China is well in the lead for monitoring health and fitness in this way, with 45% of the online population currently doing this. Brazil and the USA come next, with 29% each, closely followed by Germany (28%) and France (26%).
29th September 2016

Smart homes have the edge over wearables

Smart homes have the edge over wearables
According to the latest research from GfK, smart home technology is set to make a significantly greater impact on the lives of consumers than wearables. The study covered seven countries and asked consumers to choose which of 11 leading edge technologies (from 3D printing to augmented/virtual reality to Internet of Things) would have an impact on their lives in the next few years. (Respondents could choose as many technologies as they wished).
20th November 2015

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