x Games Service allows individual games to be played on multiple platforms including TV, set top box (STB), smartphone, tablet and PC while retaining the performance of device-specific native versions. Users benefit from being able to purchase a single copy of a game and then being able to play it across all their supported devices while their progress is automatically synched. Publishers and content owners benefit from a reduction in the requirement to stock games in multiple platform formats and also from a range of new monetization possibilities that the system provides. These include the ability for users to share games with friends on a trial basis, encouraging further sales. A secure DRM system both protects intellectual property and simplifies the sharing and access process for users.
Armin Derpmanns, General Manager of Business Development, Toshiba, commented: “Some people still believe TransferJet technology is in competition with Wi-Fi. The truth, however, is that a technology like TransferJet will enhance user experience because of the way its operation parallels natural human interaction. The Antix Game Service model is a breakthrough in bringing content to consumers beyond existing business models. Both companies have been focusing on developing solutions that enhance consumer benefits. The collaboration with Antix is a perfect match to combine service and technology with similar intentions in mind and to bring those enhancements to the consumer.”
TransferJet, which enables large data files, such as movies and games, to be transferred between devices in seconds just by touching them together is a natural fit for the Antix business model. Its speed and simplicity of use encourage content sharing unlike any other existing transmission standard. Further to adoption by device manufacturers, Toshiba is also enabling the addition of TransferJet technology to existing devices through its microUSB adaptor module, USB dongle and microSD card options.
Francis Charig, Founder of Antix Labs, said: “When we received the invitation from Toshiba to collaborate, the speed, of course, excited us but it was that speed combined with the exceptional ease of use that truly impressed us as being disruptive. To be competitive, any games service has to be fun, efficient and straightforward. TransferJet achieves all of this. With game files becoming ever larger to take account of increasing screen resolutions, we must have highly efficient methods of transfer if we’re to keep the consumer’s attention. TransferJet encourages users to share because it eliminates the barrier of technology.”
The combination of Antix Game Service paired with TransferJet technology is a perfect example of how consumers and content publishers can enjoy the benefits at the same time. The release of the Toshiba accessory products will enable consumers to enjoy the long awaited user experience soon.