Consumers around the globe scrambled online to find out more when news broke that Nokia might be bringing back its iconic 3310 mobile phone. Today, new online analysis of search trends reveals insights into consumers’ real intentions towards this soon-to-be relaunched product.
Captify, a search intelligence driven advertising technology company, which analyses 30 billion online monthly searches, found:
Dom Joseph, CEO and Co-Founder, Captify said: “Nostalgia is incredibly powerful for consumers and the renewed interest in the Nokia brand, as highlighted by our data, is clear proof of this."
“However, to really understand consumer interest in a product, brands need to look to online search data to determine real, concrete intent to purchase, instead of just general interest and nostalgia, which can soon fade. This situation is something at Captify we saw with Pokemon last year. Thanks to the launch of Go, it experienced a huge revival but now, over six months later, searches have declined dramatically, as the initial interest has worn off.”
“The genuine consumer interest in the Nokia 3310 is borne out from our data which shows a huge spike in the public searching for actual network carriers, despite the product not being available until the second half of 2017. It demonstrates that people really do want to buy the product well ahead of its release, and are already starting to make decisions about which network they’ll use too.”