Analysis

Antenna website provides powerful product search options

22nd February 2018
Alice Matthews
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Manufacturer of wireless internet service provider (WISP) antennas and accessories, KP Performance Antennas, has just unveiled its new e-commerce website with features that improve the customer’s shopping experience while also providing technical resources for the WISP industry.

The new website uses an ecommerce platform that delivers increased performance to enhance the product navigation, selection and purchasing experience for customers. The website employs multiple functional enhancements for users as well as technical content to aid customers in finding the correct products to fulfill their specific needs.

Some of the highlights of the new website include a more efficient one-page checkout process, easily accessed order history, shipment tracking information and a site search/navigation feature that makes finding your desired products much easier than before. Additionally, KP added more technical resources to the site such as technical charts and conversion tables, technical articles and product news.

Users can also submit new product requests over the site as well as access the 'KP Performance Antennas User Group', an online social forum where industry professionals gather to discuss products, trends and best-practices.

“We are extremely excited about the launch of our new website, as we believe it will greatly improve the customer experience and heighten the appearance of the KP brand,” explained Shane MacDonald, Senior Accounts Manager at KP Performance Antennas. “Members of the WISP and wireless networking communities now have easier access to our broad portfolio of antennas and accessories via this new e-commerce website, as well as a knowledge resource centre where they can learn about new products and technologies.”

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