Nordic to offer winners of 2011 Bluetooth Innovation World Cup technical training and support to kick-start their winning Bluetooth low energy product ideas

Nordic Semiconductor ASA announces that it is to offer all finalists in this year's Bluetooth Innovation World Cup the opportunity to start developing products based on their winning Bluetooth low energy product design ideas.



Each winner will receive a complimentary trip to Nordic's R&D headquarters in Trondheim, Norway, where they will receive a full day of technical training and support from the company's ULP wireless experts and be given a full suite of Nordic's µBlue™ Bluetooth low energy development tools to help them turn their competition winning product design ideas into real products.



In addition, all runners-up finalists in this year's competition will also be offered a free Nordic µBlue™ nRF8001 development kit (see 'About the nRF8001' below).



The Bluetooth Innovation World Cup is a Bluetooth Special Interest Group (SIG) competition – now in its third year – targeting Bluetooth low energy-enabled product concepts and ideas in three core application categories: sports & fitness; healthcare & wellness; and automotive & entertainment (plus any other).



Companies and individuals wishing to register and submit their ideas to the Bluetooth SIG have until September 15 to enter on-line (see InnovationWorldCup.com for more info). The competition attracted submissions from over 500 developers around the world in 2009 and 2010.



Having continuously sponsored the annual Bluetooth Innovation World Cup since it first began, Nordic Semiconductor remains passionate about the competition and the interest it generates within the global ULP wireless product development community, says Alf Helge Omre, Nordic Semiconductor’s Bluetooth low energy Business Development Manager.



This is why we've decided to offer all three category winners in this year's competition the opportunity to come to our R&D headquarters in Norway to meet our ultra low power wireless experts who will be on-hand to give them help, advice, and 'insider' tips on how to turn their competition-winning application ideas into working ULP wireless products.